TL revenue, USD costs: managing SaaS infrastructure from Turkey
When revenue is collected in TRY while infrastructure is billed in USD or EUR, cloud cost becomes a currency-risk problem as well as an engineering problem.
Running SaaS from Turkey creates a currency mismatch: local revenue may be in TRY while cloud, AI and developer tooling are billed in USD or EUR.
Separate usage growth from FX movement
Track every major cost in its native currency first. Compare requests, storage, compute and active users before converting the bill to TRY. Otherwise an exchange-rate move can be mistaken for an architecture problem.
Keep an FX buffer
Do not reprice every day. Define a margin floor and a review band so pricing changes are triggered by sustained economics, not a single volatile day.
Build natural hedging
Global USD/EUR revenue can offset part of USD/EUR infrastructure spend. That does not remove the need for optimization, but it reduces the mismatch between revenue and cost currencies.
The goal is a system where usage, cloud cost, FX and pricing are visible together.
FX and Cloud: Running SaaS from Turkey
Managing TRY revenue against USD/EUR infrastructure costs, global payments, cloud bills and pricing as one unit-economics system.