When should SaaS pricing change after an FX move?
Pricing should not mirror the daily exchange rate. Use margin floors, review bands and sustained unit-economics signals.
Do not update TRY pricing after every currency move.
Use three signals: infrastructure cost in native currency, gross-margin deterioration in TRY, and persistence across multiple billing periods. If only the exchange rate moved temporarily, repricing may create more customer friction than value.
Before raising prices, verify that cost per active user is not worsening because of architecture or product behavior.
Local and global pricing can also be managed separately because purchasing power and competitive reference points differ.
FX and Cloud: Running SaaS from Turkey
Managing TRY revenue against USD/EUR infrastructure costs, global payments, cloud bills and pricing as one unit-economics system.